“Working with Spring Marketing was inspirational and productive. I was impressed with how efficiently we moved through the project. Our new logo, branding and website are all helping us attract stronger candidates.”
– Sue Pittacora, Vice President – Finance and Analytics, Corterra Solutions
Data analytics company: outsourced marketing team
When growth happens quickly, sometimes expert marketing is just what a young company needs to never skip a beat. For a fast-rising data analytics company, we’ve served as the full-scale outsourced marketing team for two+ years, reporting directly to senior management. Ongoing responsibilities include marketing strategy, solution positioning, content development, thought leadership (speaking and awards), lead-generation programs (i.e., webinars), social channel oversight, and partner marketing, with support for PR, employee initiatives, and event planning.
IT consultancy: comprehensive rebrand – new name, logo, and website
A 25-year old IT services company needed a full corporate rebrand to usher in a new era of revenue growth and talent recruitment. Working directly with the firm’s executive team, we led the complete rebrand process from start to finish in just four months. Efforts included: creating new foundational messaging, generating a new corporate name, designing a new logo and brand identity, creating starter collateral, launching a new website, refreshing social channels, and crafting a media plan to publicly launch the new brand – all on time and on budget.
Cyber fraud startup: Series A funding announcement
Given our technology focus, Spring Marketing Group was recommended to this fast-rising technology company in the fraud, waste, and abuse market to help announce a $7 million Series A financing round. In close collaboration with the startup’s VC public relations group, Spring Marketing led the strategy and execution of a successful PR effort that netted 10+ placements in business, industry trade and local media, including a full business profile in the Wall Street Journal. We continue to work with this client on additional PR, social media, and content generation initiatives.
COVID-related NewCo: fast website launch
With the onset of Coronavirus, a former client asked Spring Marketing Group to spin up a simple website to feature products that fulfilled consumer demand for personal protective equipment (PPE). Within five days of presenting our ideas, the client’s new site was up and running. The client was “very pleased” and has continued working with Spring Marketing Group on new initiatives.
Healthcare technology company – corporate and product marketing
Over a three-year time frame, our PR and product marketing contributions saw this Chicago-area healthcare technology firm triple its client base and acquire $22 million in private equity funding. We collaborated with technology, product strategy, operations, and sales teams to launch products, create messaging, and deliver campaigns that helped this company stand up to competitors many times larger.
Additionally, our team helped this client command 60% of market share for a strategic solution that held less than 1% three years prior. We provided PR and product marketing expertise that included thought leadership, media outreach, and content development, contributing to this company becoming the #1 service provider in its niche space.
Information technology services company – corporate marketing
Our team saw this firm through significant growth, from $5m to nearly $130m in annual revenue and an acquisition by a Fortune 500 technology company. Our contributions included industry analyst relations, public relations, thought leadership, content marketing, and employee communications that launched this little-known consulting firm into a well-known brand in its market.
Chicago area commercial bank – company launch
When a Chicago area community bank opened its doors, our team built a launch plan and marketing strategy to introduce the bank to its market, which included personal and business banking clients. Using an integrated approach that included branding, public relations, advertising, and community outreach, we helped the bank achieve $14 million in deposits in its first month of business.