Healthcare technology company – corporate marketing
Over a three-year time frame, our public relations and product marketing contributions saw this Chicago-area healthcare technology firm triple its client base and acquire $22 million in private equity funding. We collaborated with technology, product strategy, operations, and sales teams to launch products, create messaging, and deliver campaigns that helped this company stand up to competitors many times larger.
Healthcare technology company – product marketing
With a sustained integrated marketing program, our team helped this company achieve 60% of market share for one of its strategic solutions from less than 1% in three years. We provided PR and product marketing expertise that included thought leadership, media outreach, and content development, making this company the #1 provider of services in this niche space.
Information technology services company – corporate marketing
Our team saw this firm through significant growth, from $5m to nearly $130m in annual revenue and an acquisition by a Fortune 500 technology company. Our contributions included industry analyst relations, public relations, thought leadership, content marketing, and employee communications that launched this little-known consulting firm into a well-known brand in its market.
Chicago area commercial bank – company launch
When a Chicago area community bank opened its doors, our team built a launch plan and marketing strategy to introduce the bank to its market, which included personal and business banking clients. Using an integrated approach that included branding, public relations, advertising, and community outreach, we helped the bank achieve $14 million in deposits in its first month of business.